Logo Specialist · Brand Identity Designer
Your business deserves more than a logo. It deserves a brand people remember.
I’m Sandra - a logo and brand designer working with entrepreneurs and growing businesses worldwide. Minimalist, geometric identities built for credibility, clarity and lasting growth.
Three new brand projects per month.
I personally handle every project. No outsourcing.
Why branding matters
Customers form an opinion in seconds.
Your brand decides which one.
Before anyone reads your offer, they have already judged how your business looks and sounds. A clear brand turns that first impression into trust — and trust into growth.
Business value
A clear brand communicates your worth before the first conversation and supports premium pricing.
Perception
Your visual identity shapes judgment in the first seconds of contact.
Trust
Consistency across every touchpoint builds credibility.
Growth
A stronger brand attracts better clients and better opportunities.
Selected Work
Brands built with purpose, not decoration.
A selection of brand identities created for founders, studios, and growing companies.
What changed after the work was done.
Fabian Thiele, CEO - IPT earth
Working with Sandra has been an absolute pleasure from start to finish.
Her professionalism, creativity, and dedication to meeting our project's needs were evident in every interaction. Her ability to take our feedback and turn it into a stunning visual identity was impressive.
The quality of her work speaks volumes, and her willingness to provide variations and be available for future adjustments is a testament to her commitment to client satisfaction.
Sandra is a masterful designer whose work truly stands out. I highly recommend her services to anyone looking for top-notch design expertise.
Nena Zivkovic, Vin Optic
Our business has been around for over 20 years, and we had never seriously considered rebranding.
However, Sandra's presentation and the ideas she shared in her proposal made us rethink our perspective. Completing her questionnaire and answering the carefully crafted questions helped us identify opportunities to strengthen our brand and improve our sales. That was where it all began.
Working with Sandra on our new brand identity was a pleasure. She brought care, clarity, and creative depth to every stage of the process.
Her thoughtful approach not only gave us a brand identity we are truly proud of, but also helped us better understand how we want to present ourselves in our small but beautiful city.
Lindsey Fitzgerald, CEO Photography Studio
Thank you, Sandra, for your excellent work and patience with the details. I have a genuinely exceptional impression of working with you. Sandra is a person to recommend for work.
Michelle Ingalls, One Heart- One Mind, CEO
Sandra gives such heart and sincerity in all her work. I appreciate that. That, for sure, explains the originality of her work. She put more thought into design than most other designers ever did for us.
Hilary Eastman, Owner Confluencea Advisory
Sandra did an amazing job at taking my ideas and turning them into a design that looks professional and will be easy to use. She was responsive to my many requests to see it all a slightly different way, and was patient with me throughout.
WHO I WORK WITH
Brand design for the
next chapter of your business.
01
Personal
branding
Freelancers, consultants, lawyers, coaches, musicians, photographers and creators who need a brand that conveys credibility, personality and expertise.
YOU
02
For
start-ups
New businesses and small teams that need a logo, consistent visuals and a strategy from day one. Built for businesses entering a new chapter.
START UP
03
Growing business
& rebranding
Established companies planning a rebrand, a new product line or a refresh of an identity that no longer reflects who they are.
GROWING
SERVICES & PRICING
Two clear packages. Fixed prices.
For businesses that already have fonts, colours and a visual direction — or will handle them on their own.
LOGO DESIGN
€ 799For businesses that already have fonts, colours and a visual direction — or will handle them on their own.
- ✓
Brand finder & messaging - ✓
Custom logo with three initial concepts - ✓
Colour palette & typography - ✓
Brand guidelines sheet
Full Identity Package
€ 2199A complete brand identity system, from strategy to the assets you use every day.
- ✓
Everything in Logo Design - ✓
Graphic elements & social profiles - ✓
Merchandise mockups - ✓
Brand guidelines booklet
HOW IT WORKS
step 1
Tell me about your business
Complete a short questionnaire to lay the foundation for your brand discovery.
step 2
Proposal and Design
You receive a detailed proposal with scope, timeline, fixed price, deliverables and payment terms. A 50% deposit starts the project.
step 3
Receive your brand
Concepts are presented, refined with your feedback and delivered in all final files once the balance is paid. Support continues after launch.
Logo design: approximately 1 week. Brand identity: approximately 2–3 weeks.
Questions? Read the full process or send me a message.
The Brand DNA framework
Strategy first. Then design.
Every identity starts with understanding the business, so the visuals are a reflection of something real.
What the business does, for whom, and why it exists — the facts every decision rests on.Business foundation
Where you stand among competitors and the space only you can own..Market positioning
Voice, tone and character, so the brand feels like a person people want to deal with.Brand personality
A direction that keeps the brand consistent as the business grows and changes.Long-term brand strategy
Why work with me
Artificial intelligence can't createwhat's in my mind.
Only three new projects a month means every client gets deep research, real attention and a designer who answers personally.
Every project is handled by me, not an automated process.
With over two decades in business, I create design that supports your growth rather than simply decorating your brand.
Loyalty over volume. You get my full attention. Limited client load.
The relationship continues after delivery.
Ready-Made Logos
Ready-made logos, sold only once.
These aren't templates. Each logo has been researched for a specific industry and reserved for the right founder. Once sold, a logo is removed from the shop permanently — price, font options and colour variations on request.
What you are probably wondering
Have a question?
Answers to the most common questions. You'll find more information on the FAQ page, or you can simply ask me.
Projects are paid for in two installments::
- 50% upfront -
to confirm the project and begin the work.
- 50% upon completion -
before the final deliverables are released.
Available payment methods include:
- PayPal
- Credit Card
- Bank Transfer (SWIFT / Raiffeisen Bank)
All payment details and instructions will be provided by email before the project begins.
Yes.
Once the project is completed and the final payment has been received, ownership of the final logo design is transferred to you, subject to any applicable third-party rights.
You can then use the logo for your business, marketing, and communication materials.
Yes.
Many designers charge extra for source files. I do not.
You will receive the original, editable files for all final deliverables, allowing your in-house team or future designers to update them whenever necessary.
If someone on your team needs help implementing or extending the design in the future, we can arrange additional work at my standard rate for existing clients.
The process is designed to minimize the likelihood of this happening.
Every project begins with research and a detailed questionnaire to establish a clear direction before the design work starts.
The package includes unlimited revisions of the selected logo concept, allowing us to refine the design based on your feedback.
However, it is important to distinguish between refining an agreed design direction and changing the original project scope entirely. If your requirements change significantly after the project has started, we will discuss the implications and agree on any necessary adjustments before proceeding.
Cancellation policy
You may cancel the project at any time. However, the initial 50% deposit is non-refundable because it reserves my time and covers the initial work, research, and resources dedicated to your project.
If you cancel after work has progressed beyond the initial stage, any additional work completed beyond the scope covered by the deposit may be invoiced separately, based on the work completed up to the cancellation date. Any such charges will be communicated clearly.
This approach ensures that expectations and responsibilities remain transparent throughout our collaboration.
Clear communication is essential. The more openly you communicate your needs, goals, and expectations, the better the results we can achieve together.
The most important first step is completing the questionnaire. It gives me the information I need to understand your business before we begin.
Ready to build a brand people remember?
I takes on a small number of custom projects each quarter. Tell her about your business and get a clear proposal with scope, timeline and fixed price.