Logo Specialist · Brand Identity
Your business deserves more than a logo. It deserves a brand people remember.
The strongest brands aren't built on trends, templates, or personal taste. They're built on clarity. I help ambitious startups, founders, and growing companies uncover what makes them valuable, then transform that insight into a strategic brand identity that earns trust, attracts the right customers, and stands the test of time.
Three new brand projects each month.
The Real Problem
Customers decide
in seconds.
Your expertise may be exceptional. Your products may be better. Your service may be unmatched.
But if your brand fails to communicate that value, customers make assumptions before you ever have the chance to prove yourself.
The challenge is rarely the logo. The challenge is clarity.
Your brand should communicate your value before a single conversation begins. The right perception allows you to command premium pricing with confidence.
Your visual identity shapes how people judge your business in seconds. A premium brand positions you as the obvious choice from the very first impression.
Clients buy when they feel confident in who they're choosing. Consistent branding creates the credibility that turns interest into commitment.
Better branding attracts better clients, stronger opportunities, and higher-value projects. When perception improves, growth becomes a natural outcome rather than a constant chase.
The Framework
Before I design your brand, I uncover its DNA.
Every business has a story. Most simply haven't discovered it yet. Before any logo is created, I perform a deep analysis of your company, your market, your competitors, your customers and your ambitions. Together, we uncover the DNA that makes your business impossible to confuse with anyone else. Only then does design begin.
DNA 01
Business Foundation
Where your story begins.
DNA 02
Market Positioning
Why customers choose you.
DNA 03
Brand Personality
How people experience your brand.
DNA 04
Long-Term Brand Strategy
How your brand stays relevant as you grow.
Artificial intelligence can't create what's in my mind.
Work with a real person, not an AI-generated process. Every project begins with a conversation, collaboration, and a deep understanding of your business before I create solutions tailored to your brand.
With over two decades of business experience, I know how to ask the right questions, listen carefully, and transform complex ideas into clear, strategic visual identities.
I don't recycle templates or repeat the same style. Every project is developed from scratch, and you'll always receive ideas and value that go beyond your original expectations.
I intentionally work with only three clients each month. This allows me to fully immerse myself in every project, provide personal attention, and deliver the level of quality that premium brands expect.
why me?
I don`t just design brands.
I help businesses build trust.
With over 25 years of business experience and more than 8 years of experience in design, I've completed 500+ logo designs and 250+ branding projects. I bring strategy, clarity, and thoughtful design to every project. I listen before I create, dive deep into your business, and deliver branding that's original, purposeful, and built for long-term growth, not short-term trends.
Working with me doesn't end at delivery. It begins with a long-term partnership.
HOW I WORK
step 1
Fill Questionnaire
To create something that truly fits you, I need to understand who you are, where you're going, and what you want the world to feel when they encounter your brand.
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step 2
Proposal and Design
Once I receive your completed questionnaire, I'll review it and contact you if I need any clarification. If everything is clear, I'll send you a proposal for the design package we've decided on together.
A 50% deposit is required to begin the project. The remaining 50% is due upon completion of the work.
2
step 3
Get Your Files
The timeline depends on the scope of your project and your response time.
Logo designapproximately 1 week. Brand identity: approximately 2–3 weeks.
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Still have a question? Browse process explanation or send me a message.
Start with a Brand Discovery & Strategy Audit.
This is more than a questionnaire. It's a strategic audit that gives you clarity, direction, and a complete brand foundation before we design your logo.
more then just logo or brand design - Brand Discovery & Strategy Audit
Clarify your advantage. Discover what makes your business stand out.
Know your audience. Define who you serve and what they truly need.
Plan for visibility. Get SEO keywords and a site blueprint to grow with clarity.
WHO THIS IS FOR
Built for businesses
entering a new chapter.
01
Personal
branding
You are the face of your business. Whether you're a freelancer, consultant, coach, or creator, people choose you before they choose your service. Your brand should communicate credibility, personality, and expertise from the very first impression.
Are you a business owner, consultant, lawyer, coach, musician, or photographer looking to showcase your true self? Let me help you create a compelling image that propels your success.
YOU
02
For
start-ups
Every great business starts with a clear identity. Before customers trust your product, they connect with your brand. A thoughtful logo, consistent visuals, and a strong strategy help you stand out from day one.
Whether you're a passionate CEO or a small startup team, I'm here to collaborate and turn your ideas into something to be proud of. Let's launch your product, build your brand, and craft a successful experience together.
START UP
03
Growing business
and rebranding
Your business has grown. Your brand should reflect it. What worked when you started may no longer represent who you are or where you're heading. A refined brand builds trust, attracts better opportunities, and positions you for your next stage of growth.
Whether you're considering a rebrand, launching a new product line, or taking your growing business to the next level, I'll collaborate with you to infuse fresh energy into your current brand or create a cohesive new identity.
GROWING
Selected Work
Brands built to endure.
Some recent works I am proud of.
What changed after the work was done.
Fabian Thiele, CEO - IPT earth
Working with Sandra has been an absolute pleasure from start to finish.
Her professionalism, creativity, and dedication to meeting our project's needs were evident in every interaction. Her ability to take our feedback and turn it into a stunning visual identity was impressive.
The quality of her work speaks volumes, and her willingness to provide variations and be available for future adjustments is a testament to her commitment to client satisfaction.
Sandra is a masterful designer whose work truly stands out. I highly recommend her services to anyone looking for top-notch design expertise.
Nena Zivkovic, vin optic
Our business has been around for over 20 years, and we had never seriously considered rebranding.
However, Sandra's presentation and the ideas she shared in her proposal made us rethink our perspective. Completing her questionnaire and answering the carefully crafted questions helped us identify opportunities to strengthen our brand and improve our sales. That was where it all began.
Working with Sandra on our new brand identity was a pleasure. She brought care, clarity, and creative depth to every stage of the process.
Her thoughtful approach not only gave us a brand identity we are truly proud of, but also helped us better understand how we want to present ourselves in our small but beautiful city.
Michelle Ingalls, One Heart- One Mind, CEO
Sandra gives such heart and sincerity in all her work. I appreciate that. That, for sure, explains the originality of her work. She put more thought into design than most other designers ever did for us.
Lindsey Fitzgerald, CEO Photography Studio
Thank you, Sandra, for your excellent work and patience with the details. I have a genuinely exceptional impression of working with you.
Sandra is a person to recommend for work, and I was most impressed by the fact that she has patience, listens carefully, and still gives her touch to the design.
David Sylvester, Manager, Cavea Wine
Sandra was fantastic and went above and beyond on my branding design.
Her support was equally exceptional, with Sandra making requested modifications for style or regulatory compliance (i.e., minor changes significant to me but not impacting the style).
I'm very impressed.
Hilary Eastman, Owner Confluencea Avisory
Sandra did an amazing job at taking my ideas and turning them into a design that looks professional and will be easy to use.
She was responsive to my many requests to see it all a slightly different way, and was patient with me throughout.
Thank you, Sandra
Why It's Different
Most designers start with aesthetics. I start with understanding.
Pricing
Pricing packages
Below, find package pricing for common needs. For unique requests, I’m happy to provide a custom quote.
A great logo is the outcome. Not the product.
What you're really paying for is the strategic thinking that turns your business into a memorable brand.
Contact me.
LOGO DESIGN
€ 799You need a well-crafted company logo that reflects who you are. You already have fonts, colors, and an overall visual identity, or plan to handle that yourself.
- Brand Finder
- Messaging
- LOGO
- COLORS
- FONT
- BRAND guidelines sheet
Full Identity Package
€ 2199A fully developed brand identity system. If you’d like to replace certain collateral items with others, I’m happy to prepare a custom proposal.
- Brand Finder
- Messaging
- LOGO
- COLORS
- FONT
- Graphic elements
- Social profile
- Swag mockups
- Brand guidelines booklet
Ready-Made Logos
Some identities are already waiting for the right company.
These aren't templates. Each mark was researched and created for a specific industry and strategic position, then reserved for the right founder. Sold only once. Exclusively yours.
Have a question?
Whether you're curious about logo design or brand identity projects, you'll find the information you need right here.
You can contact me by email or through the contact form. After I receive your inquiry, we`ll discuss your project and determine the best approach. If you prefer, we can handle the entire process via email.
Clear communication is essential. The more openly you communicate your needs, goals, and expectations, the better the outcome.
The most important first step is completing the questionnaire. It helps me understand your business before we begin.
Each service, whether logo design or branding, follows a general process outlined on the respective process pages.
For more personalized guidance, we can schedule a free 30-minute consultation. If you prefer written communication, we can discuss everything via email.
The complete Logo Package is €799 and includes:
- 3 original logo concepts
- Selection of one concept for further refinement
- Brand Finder
- Brand Messaging
- Final Logo
- Color Palette
- Typography
- Brand Guidelines Sheet
Yes.
If you only need a logo with a color palette and typography recommendations, the project can usually be completed within 24–48 hours, provided we communicate efficiently.
Every project is different, so I'm happy to tailor the scope to your needs. Simply get in touch by email.
You'll begin by completing a short design brief with information about your business, style preferences, preferred colors, and any ideas you'd like me to consider.
After payment, you'll receive an email confirming your order.
Your first logo concepts will be delivered within 24 hours.
The package includes:
- 3 custom logo concepts
- Revisions to your selected concept
- Final logo files prepared for print, web, and social media
Your final logo will be delivered in:
- PNG
- JPG
- SVG
- AI
These formats ensure your logo is ready for websites, social media, print, signage, and future editing.
Yes.
Every logo is designed specifically for your business based on the information you provide in your design brief.
I never use stock graphics, templates, or pre-made logos.
Yes.
If you already have a logo but feel it needs a more contemporary or professional look, I can redesign it while preserving the essence of your brand.
Yes.
Once your project is completed and final payment has been made, you own the finished logo and may use it however you wish for your business and marketing.
he complete Branding Package is €2,199 and includes:
- Brand Finder
- Brand Messaging
- Logo Design
- Color System
- Typography
- Graphic Elements
- Social Media Profile Design
- Swag & Merchandise Mockups
- Brand Guidelines Booklet
The process typically takes around two weeks, assuming we maintain active communication and timely feedback. The entire project is managed primarily through email.
Absolutely.
Every business has different needs, so branding packages can be customized based on the services you require.
The first step is completing the questionnaire so I can understand your goals and recommend the most appropriate solution.
Projects are divided into two payments:
- 50% upfront
- 50% upon completion
Payment options include:
- PayPal
- Credit Card
- Bank Transfer (SWIFT / Raiffeisen Bank)
Your involvement is important, but it won't consume your schedule.
The process begins with the questionnaire.
After that, you can choose whether you'd like to communicate by email or through video calls. Regardless of the format, I document every important decision to eliminate misunderstandings.
With over 25 years of business experience and 8 years dedicated to design, I've learned that the first strategy discussion usually takes up to two hours.
After the initial concepts are presented, we may schedule another one-hour refinement session, or you can simply provide feedback via email.
Yes.
With academic backgrounds in Economics, IT Project Management, and Design, I personally handle every stage of the process, from research and strategy to writing, design, and project management.
I don't outsource creative work.
This isn't just my profession; it's the work I've dedicated my life to. I won't tell you that "if you love what you do, you'll never work a day in your life." That's a cliché.
I work hard every day.
The difference is that I genuinely enjoy the work.
Yes.
Many designers charge extra for source files. I don't.
You'll receive the native, editable files for all final deliverables, allowing your internal team or future designers to make updates whenever needed.
If someone on your team later needs help implementing or extending the design correctly, we can also book additional time at my ongoing client rate.
Expect a long-term partner rather than simply a designer.
I've spent my entire career approaching problems differently, through research, strategy, and careful execution.
You'll receive:
- Honest communication
- Complete transparency
- Clear documentation
- Detailed pricing
- Flexible payment options
- A thoughtful, collaborative process
The process is intentionally structured to minimize that possibility.
In all my years of work, I've never had a client abandon a project after we truly began working together.
Still, every project includes revision rounds, allowing us to refine and improve the work until it feels right.
If you decide to end the project, you're free to do so at any time.
Any work not covered by the non-refundable deposit will simply be invoiced based on the work completed up to the cancellation date.
Trust is built through honesty, documentation, focused work, and communication.
Take a look through my portfolio, but remember that 25 years of experience can't fit onto a single website. Experience isn't something you list, it's something you live.
Just as your profession is part of who you are, design and strategy are part of mine.
One important thing to understand is this:
The style you choose is the style I can create.
I know this because every successful project begins with understanding and understanding always starts with words.
Every designer has their own strengths.
Mine begins with who I am. You'll get a better sense of that on my About page or on my personal website, sandrajakovljevic.com.
Practically speaking, one thing makes my process very different:
I accept no more than three projects per month.
Why?
Because I go deep.
I research extensively.
I analyze.
I think.
I dedicate myself completely to every client.
In a world increasingly fascinated by artificial intelligence, I recently told one of my clients:
Artificial intelligence can`t create what is in my mind.
Perhaps that's the simplest explanation.
The only way to know if we're the right fit is to try. And if, at any point, you feel it's not the right journey, you're always free to step off the train and choose another path.
Yes.
You'll find words and experiences shared by previous clients throughout the website.
Absolutely.
Around 98% of my clients are based outside my local area, so I'm very comfortable managing projects remotely through email and online meetings.
Let's find out if your business has a logo hiding inside it.
I take on a small number of custom projects each quarter. If you're building something that deserves a mark with reasoning behind it not just aesthetics. I'd like to hear about it.