V — Logo & brand identity design FAQ

With the questionnaire. It takes a little time, and it’s the most valuable thing you’ll do for your brand: it tells me what your business stands for, who it serves and how people should feel when they meet it.

I read every answer, ask if anything needs clarifying, and send you a detailed proposal with scope, timeline, fixed price, deliverables and payment terms. A 50% deposit reserves your place.

It depends on the scope and how quickly feedback and approvals arrive. Your proposal includes a detailed schedule with estimated delivery dates.

• Logo design: approximately 1 week
• Full brand identity: approximately 2–3 weeks
• Simple logo with colour and type: often 24–48 hours

Clear, open communication. The more honestly you share your needs, goals, doubts and expectations, the better the result we can reach together.

The most important first step is completing the questionnaire — it gives me what I need to understand your business before any design begins.

The process is built to make this unlikely. Every project begins with research and a detailed questionnaire, so the direction is clear before I design anything.

Your package includes unlimited revisions of the selected logo concept, so we refine it together until it’s right.

There is a difference between refining an agreed direction and changing the project scope entirely. If your requirements change significantly after we start, we’ll discuss it and agree on any adjustments before going further.

Prices are fixed and agreed in writing before any work begins:

• Logo Design — €799
• Full Brand Identity — €2,199

Nothing is added halfway through. Exclusive ready-made logos are priced individually — email me the logo number and I’ll reply with the price.

Logo Design — €799. Brand finder and messaging, a custom logo with three initial concepts, colour palette and typography, and a brand guidelines sheet. Made for businesses that already have a visual direction or will handle the rest themselves.

Full Brand Identity — €2,199. Everything in Logo Design, plus graphic elements, social media profiles, merchandise mockups and a brand guidelines booklet — a complete system from strategy to everyday assets.

Projects are paid in two instalments:

• 50% upfront — to confirm the project and begin the work
• 50% on completion — before the final deliverables are released

You can pay by PayPal, credit card or bank transfer (SWIFT / Raiffeisen Bank). All payment details and instructions arrive by email before the project begins.

You may cancel at any time. The initial 50% deposit is non-refundable, because it reserves my time and covers the research and work already dedicated to your project.

If you cancel after the work has moved beyond the initial stage, additional completed work may be invoiced based on what was done up to the cancellation date. Any such charges are always explained clearly.

Yes. Once the project is complete and the final payment is received, ownership of the final logo design transfers to you, subject to any applicable third-party rights. You can use it across your business, marketing and communication.

Yes. Many designers charge extra for source files; I don’t. You receive the original, editable files for all final deliverables, so your team or a future designer can update them whenever needed.

If someone on your team needs help extending the design later, we can arrange that at my standard rate for existing clients.

Final files are prepared for every use — web, social media, print, signage and future editing:

• AI, EPS, SVG, PNG, JPG and PDF formats
• Colour palette and typography
• Brand guidelines (sheet or booklet, depending on your package)
• Ownership of the finished logo after final payment

Yes. Every logo in the shop is one of a kind. Once it’s yours, it’s removed from the shop permanently — no duplicates, no recycled concepts. One design, one brand, one owner.

Yes — it’s finished for you before delivery: your business name, a matched typeface and colour variations. All files and full ownership are included.

Note the logo’s number (for example MW-004) and email me at hi@masterfulworld.com with a line about your business. I’ll reply personally with the price, font options and colour variations.