Logo designer & brand identity design — Sandra Jakovljević
They judge you before they read a word.
A few seconds. That’s all a stranger needs to decide whether your business looks like the real thing. They won’t tell you what they decided. They’ll simply buy — or leave.
I’m Sandra. I design logos and brand identities that win those seconds — shaped by geometry, measured by the golden ratio, and backed by twenty years of running businesses myself.
3 new projects a month — never more
Prologue — the first impression
Here’s something nobody tells you about your logo.
It isn’t for you.
You’ll look at it every day, and within a month you’ll stop seeing it. Your customers never do. They meet it fresh — on a card, a screen, a sign above your door — and in that instant their brain asks one quiet question: can I trust these people?
A clear brand answers “yes” before you’ve said a word. A muddled one makes them hesitate. And hesitation is expensive. It’s the client who “will think about it” and never calls back.
So I don’t design decoration. I design that answer.
iPerception
People judge how you look long before they judge what you offer.
iiTrust
The same face at every touchpoint is what makes a business feel safe.
iiiValue
A brand that looks premium lets you charge like one.
ivGrowth
Better-looking businesses attract better clients. Quietly, every day.
I — Selected works
Proof, not promises.
A few of the five hundred marks I’ve drawn for founders, studios and growing companies. Click any logo to look closer — or open the full portfolio for the stories behind them.
What changed after the work was done
“Sandra’s questionnaire quickly showed us we had been approaching our brand the wrong way. Within six months, our monthly logo sales increased from around 4 to between 9 and 14.”
“Sandra is a masterful designer whose work truly stands out. I highly recommend her services to anyone looking for top-notch design expertise.”
“Our business has been around for over 20 years, and we had never seriously considered rebranding. Sandra’s presentation and the ideas she shared in her proposal made us rethink our perspective. Her thoughtful approach not only gave us a brand identity we are truly proud of, but also helped us better understand how we want to present ourselves in our small but beautiful city.”
“Even though we come from the corporate world, we were genuinely impressed. The complimentary brand audit she provided ultimately played an important role in shaping the landing pages of our website.”
“Sandra ist sehr genau auf meine Wünsche eingegangen. Tolle kreative Ideen, mit einer feinfühligen und genauen Rezeption der geäußerten Wünsche. Vielen Dank! Es hat Spaß gemacht und ich habe mich immer gehört gefühlt. Ich liebe das Ergebnis!”“Sandra was pleasant, innovative and creative as well as being prompt in every design proposed. I would highly recommend her for any future work opportunities.”
II — Who’s behind this
The economist and the designer, in one chair. The proportions are not an accident.
A real person
From the first question to the final file, it’s me. No account managers.
A business mind
Every shape has to earn its place in your business, not just on your wall.
Still here after launch
Most of my clients come back. The relationship doesn’t end at delivery.
Two things happened in 1990.
I was ten years old, and I tasted chocolate for the first time.
Somewhere far away, a program called Photoshop was released.
It took me years to understand that the second one would shape my life as much as the first one sweetened it.
Before design, there was business — more than twenty years of it. A Master of Economic Sciences, an MSc in E-Business, and a long education in what makes customers trust a company and what makes them walk away.
Then I taught myself design. Not to make pretty things. To make things that work.
That’s the unusual part. When you hire me you get two people in one chair: the economist who asks what your brand has to earn, and the designer who makes sure it looks like it already has.
I’m an introvert. I listen far more than I talk — which turns out to be the most useful skill a brand designer can have. And I take only three new projects a month. Not as a sales trick. Because the fourth would get less of me, and I won’t do that to anyone.
— Sandra
Software can make a logo in seconds. It can’t sit with your story until it finds the one shape that belongs only to you. The longer story — and my Serbian heritage work — lives at sandrajakovljevic.com.
III — Services & pricing
Two packages. Fixed prices. No surprises.
You’ll know the full cost before we begin. Nothing hidden in the small print, nothing added halfway through.
For personal brands
Consultants, lawyers, coaches, photographers, musicians and creators. You are the business — your brand should carry your credibility before you walk into the room.
For start-ups
New businesses and small teams who want to look established from day one — a logo, a visual system and a strategy that won’t need replacing next year.
For growing businesses
Established companies whose identity no longer matches who they’ve become. A rebrand, a new product line, or a careful refresh.
Full Brand Identity
≈ 2–3 weeks
Full Brand Identity — brand identity design package
€2,199
The whole system — from strategy to the assets you’ll use every single day. For businesses that want to look finished, everywhere.
- Everything in Logo Design
- Graphic elements & patterns
- Social media profiles
- Merchandise mockups
- Brand guidelines booklet
- Editable source files
Logo Design
≈ 1 week
Logo Design — professional logo design package
€799
For businesses that already have colours and a direction — or prefer to handle the rest themselves.
- Brand finder & messaging
- Three initial logo concepts
- Colour palette & typography
- Brand guidelines sheet
Both include editable source files at no extra cost, unlimited refinements of your chosen concept, and full ownership after the final payment.
Strategy first. Then design.
Every project runs through my Brand DNA framework, so what you see is a reflection of something real.
DNA 01
Foundation
What you do, for whom, and why you exist. The facts every decision rests on.
DNA 02
Positioning
Where you stand among competitors — and the space only you can own.
DNA 03
Personality
Voice and character, so your brand feels like someone people want to deal with.
DNA 04
Long-term direction
A system that stays consistent as you grow, instead of falling apart.
IV — How it works
Three steps. You’ll always know what happens next.
Logo design takes about a week. A full identity, two to three. Your proposal includes the exact dates.
01
Tell me about your business
A short questionnaire. It looks simple; it isn’t. Clients tell me it changed how they saw their own business before I’d drawn a single line.
Open the questionnaire02
Receive a clear proposal
I read every answer and ask if anything needs clarifying. Then you get scope, timeline, fixed price and deliverables in writing. A 50% deposit reserves your place.
03
Receive your brand
I present the concepts, we refine the one you choose, and you receive every final file — AI, EPS, SVG, PNG, JPG, PDF — once the balance is paid. Support continues after launch.
V — Questions
What you’re probably wondering.
Something not covered here? Ask me directly — I answer personally.
All answers on one page
VI — The shop
One logo. One owner. Once.
Ready-made marks, each researched for a specific industry. When one is sold, it disappears for good.
Browse ready-made logosVII — Your move
Three places a month. One could be yours.
Tell me about your business. You’ll get a clear proposal — scope, timeline, fixed price. And if I’m not the right designer for you, I’ll tell you honestly.