Vinoptic ŽivanovićBrand identity case study
Latest workVin Optic Živanović is a family-established optical studio with more than a decade of experience, redefined through a premium minimalist identity that reflects precision, trust and contemporary aesthetics.
The goal was to transform a long-standing optical practice into a refined lifestyle brand where every visual element communicates craftsmanship, expertise and timeless design.
The name already held the answer. The letters O and V, set side by side, form a pair of lenses — so the symbol became exactly that: circular forms for the glass and a refined V-shaped geometry for clarity, precision and vision.
A complete identity: logo and lettering with construction and clear-space rules, a minimalist graphic element, business cards, shopping bags, eyewear packaging and signage — documented in a Brand Guidelines booklet created for the client.
Logo construction
Logo Construction
The VIN OPTIC symbol is constructed from the harmonious combination of the letters O and V. The circular forms represent optical lenses, while the refined V-shaped geometry embodies clarity, precision and vision. Balanced proportions and elegant curves make the mark distinctive, premium and memorable.
Graphic Element
A modern, simple and minimalist graphic element that reflects the brand’s clean, contemporary character. It is applied consistently across the identity — and documented in full in the Brand Guidelines booklet created for the client.
Business cards
What the client said
“Our business has been around for over 20 years, and we had never seriously considered rebranding. Sandra’s presentation and the ideas she shared in her proposal made us rethink our perspective. Her thoughtful approach not only gave us a brand identity we are truly proud of, but also helped us better understand how we want to present ourselves in our small but beautiful city.”
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